Death of SEO

I’ve been saying it for years, SEO is a waste of your time. Here is more proof.

If you want to get clients, the right clients, then you need to make fantastic work that is your work (not trying to be anyone else) and then do the research to find who might be interested in that and reach out to them. It’s not that complicated but it is work. There are no cheap or fast tricks.

 

Prints

Perhaps in my early dotage I am turning curmudgeonly, but I am really tired of digital everything. In particular, I’m tired of digital photography especially when it is not even printed (and printed well).

There is so much connected to prints and we’re forgetting too much of it. The joy of finding an old snapshot. The smell of a darkroom. The depth of a really great print on amazing paper. Two people leaning their heads in to share the view. Looking at a contact sheet or negs with a loupe.

Without prints we’d never have this.

Or this.

Or the discovery of Vivian Maier.

 

Digital is ephemeral, intangible. But a print, even though it will fade or get water spotted or otherwise damaged, persists. Even when we don’t know the real story, a print tells us a story… usually our own.

About Following This Blog

I really hate the FeedBlitz emails because of the ads (btw, I get nothing… not a penny…from that) but I can’t find anything better. I apologize.

However, there is a better way to follow this blog overall: the rss feed. Point your reader here: feed://www.burnsautoparts.com/blog/feed/

Another Business Line?

Here’s an interesting article in the New York Times about a potential new money-making line for photographers: the professional portrait for use on social media. I rather hate how the NYT writer calls them “glamour shots” though. Ugh. Ick.

I’ve noticed that more and more people, at least men, are using professional photos on dating websites too (yes, I’m a single woman who uses those sites too… don’t judge me…ha!). It can make a big difference in how someone is perceived. If you choose to do that. though, go easy on the post-production. It’s bad enough when they lie about their age…

Anyway, this could be a fun and relatively simple add-on to your services if you are looking for a bump in your bottom-line. Partner up with a great stylist and offer package deals, find some great locations, could be a lucrative line of service.

One thing, though: make sure to use a good model release so that you can use the work at a minimum for your marketing, even if the subject won’t agree to let you license her/his likeness for stock.

Love these cards

copylike.org_postcard_piracy

The example above is one of several brilliant, simple cards that explain the value of copyright and the craziness of some of the counter-arguments. Although focused on the music side, they still apply for all creative pros.

Oh, I will say, however, that I disagree a bit with the one saying it’s not “stealing” (but still wrong) because I think you can steal the intangible as well as the tangible (trade secrets, for example).

Snapshot

If you aren’t watching Snapshot, with Tim Mantoani, you are missing out.

I’m lucky enough to know Tim and, besides his obvious talent, he’s just a super person. It’s really no surprise to me that he’s as successful as he is since he not only goes after what he wants to do, he does it with graceful passion. I mean, he’s absolutely passionate about his work and he knows he knows his stuff, but he is not a jerk about it. Instead he infuses that passion into the work so that you can’t help but get caught up in it.

If you want to learn to be a great photographer, watching these shows will help. No, not because you’ll learn anything about how to light or some technical thing. Rather you’ll see that Tim does the thing that makes the best connections: he is interesting and interested. Especially if you are a newer photographer who is still uncomfortable talking to clients or subjects, watch how he tells part of the story (especially but not only the visual) and how he frees up his subjects to tell the rest.

You can learn all the technical stuff out there but, in the end, even if you shoot things, you need great people skills to make it. Tim (possibly unconsciously) teaches those skills in these shows.