Welcome to the new marketing reality

SNL is making ads for Pepsi.

This goes way beyond the old Texaco Star brings you Milton Berle*  kind of interaction between marketers and entertainment. And this direction, this mixing and blending, will affect all sorts of creatives.

What are you doing to keep up with the changing world?

*(btw, I may have gotten that wrong…maybe it wasn’t Texaco…that was way before my time!)