Production matters

Caitlin has posted about producing a production booklet for projects. This is one of those things that seems like a total “Duh!” until someone writes about it and you realize how few photographers go to the “bother.” She means something more than a call sheet–read the post to get the idea.

When I was producing (which I did for my guys when I repped) I’d always produce as comprehensive a plan as possible, and share it with everyone connected to the project. The clients loved it and that organizational detail brought us more work. Doing things like this raises your value to your clients and helps you get better projects, and better fees.