Managing your metadata is a vital part of running your photo business today. If you aren’t taking advantage of the opportunities to protect and enhance your images via metadata, you are missing out on some important things. Judy Herrmann (immediate past President of ASMP and speaker at SB2) has two articles covering how to manage your images’ metadata, in simple, non-geek English. Part one and part two are available online.
One thing–lots of people say “it’s easy to strip metadata” and while that may be true now, doing so violates the DMCA and is another (big) stick to wield in copyright infringement cases. It shows volition–that the infringer knew that s/he was stealing, to boot.