I’d like to apologize for the lack of posts in the past week and a half or so. The traveling and the ASMP SB2 events took over my work life and, well, the postings suffered for it. Bad me!
I will say, however, that the Atlanta event was exciting and the people wonderful. I had a great experience and, like in LA, so much of that was due to the attendees. Thanks to all of you who came! I’m looking forward to the next one in Philly in 10 days (and Chicago in April)!!
*****
Now, about the blogging…not posting frequently is really bad. If you are running a business and include a blog amongst your marketing materials, you simply must update it regularly. If a potential client goes to your blog once, then returns sometime later to find that there has been no update, they will very likely never return. Ever.
Poo.
The great thing for you photographers reading this is that your blogs need to be photoBlogs–with few, if any, words. Further, the images you post on your photoBlog can be “sketches” or other roughs–shot with your phone or whatever. Buyers who check out blogs see the work posted there as part of your process, not your final product. So you really have no excuse not to post regularly. You can post snapshots of you on a project, personal stuff, pre-conceptual bits you plan on working on later, anything at all, really.
So, get out there, shoot some stuff, and post…post…post.
This isn’t just good advice, it’s good advice for ANY blog. The whole idea of blogs is to offer content that changes often.
Now, if you’ll excuse me, I need to map out my forthcoming blog posts.
I just don’t know if I would have the energy to post everyday, even a few times a week seems daunting with everything else going on in my life. A blog seems like another time “black hole” plus would anyone really be that interested in another photographers blog? It’s not a confidence issue but I wonder would anyone really be that interested compared to a blog like Rob-a photo editor who we all know offers something unique.
Yes, clients do like photographers’ blogs…as long as they are image-based, not verbal. They don’t want to read photographers’ blogs (generally speaking), but they do like to look at the creativity expressed by the images.
-L
This post put my butt in gear to post to my blog. I’ll be changing it to a photo blog next week too.