Y’all have heard me nag about how important targeting is. It’s crucial. It’s absolutely the first and most important step in all your marketing. If you have a targeted audience, your ROI will increase, sometimes dramatically.
The days of the shotgun approach to marketing, just like the days of being a generalist photographer, are over.
That being said, what tools can you use to reach your targets? Well, I’m working on a podcast about that which will be posted for BAP2Go app owners in the next few days.
One thing that I want to share here, though, is that if you are trying to reach art directors and other creatives who often hide behind the “firewalls” of no emails and/or the much needed and ever effective Art Buyers/Producers at agencies, there is a new resource for you: advertising on Adland.tv.
Okay, full disclosure: Adland is owned and operated by a friend of mine. That being said, I get nothing from her for any of this. Buy space or don’t, it doesn’t affect me. She told me about her new pricing structure and thought it might be a good way for some of my followers to get their names in front of ad people. That’s all.
So, that’s why am I telling you about buying ad space on Adland.tv–Because Adland is viewed by the creatives who make the ads. We’re talking about much of the crème de la crème of the ad world, globally. And now you can get in front of their eyes for very little money. Like $15 and up little money, or $90 for 30 days (for the smallest ads, you can go bigger, of course, details here). All you need is a PayPal account… and an ad, of course.
Go to the page and look at the ad sizes. Get your designer to make an ad of the right format (that clicks to your website, hello!). Then you can buy the space and upload your ad. And if you have questions, email Åsk (my friend, the owner).
Will buying ad space on Adland.tv get you a job? Not if that’s all you do, of course. But it is another tool to get your name and work out there, in front of your actual targets. Sure, it would be great if you were running ads in Archive or the like, but for many of you, that isn’t a financial option. And every time I hear about one of you trading work for ad space in some general consumer magazine or something like Dentists Monthly, I want to beat someone. A total waste of your efforts. You need to reach your targets, and this may help.