Month: December 2008

Okay, I’ve been rather bad about posting lately, and I need to make another podcast. I apologize. I’m swamped with law school stuff…exams start next week…and pretty much everything else in my life is on-hold. 

I did manage to take a brief break yesterday to go to the local APA holiday party. It was nice to see old friends and to see some images again (they do a print exchange every year–great idea). Next week the local ASMP is having their party and I hope to poke my head in there as well, but it is the night before an 8am exam (Contracts, no less), so it’s not a for-sure thing.

That’s one of the big sacrifices I’ve had to make to go to law school–I can’t socialize as much as I would like, even when that socialization is work-related (the other big sacrifice is not working with clients–that means practically no income). However, in the long term these sacrifices will be worth it. I will be able to offer my clients legal services as well as the marketing services.

Sometimes you have to make short term sacrifices in order to make a better future life. This is true for your businesses as well. Spending money on marketing, for example, will have a long term payoff. Investing in your business may mean less cash for you personally now, but a stronger business for the long term. 

I noticed last night when I was at the party that the photographers who were struggling the least during this downturn were those who had decided (a while back) that they were businesspeople first, photographers second. This helped keep their heads in long term thinking mode and now, when things are hard, those efforts are paying off. 

It’s never too late to reframe yourself that way–businessperson first.

Sure, it may be a short term sacrifice, but it will have a long term payoff.

My new book is now listed on Amazon! You can order it here and save some money on shipping (as compared to lulu.com). 

For those of you who have already purchased the book, I’d really appreciate it if you’d take a few minutes to review the book on the Amazon site. Just like anything on the ‘net, the more chatter, the better for its ranking. So please tag, etc., as much as you can. 🙂

 

If you are interested in getting the book in a non-paper form, you can still do that on the lulu.com site, where a pdf version is available. It is less expensive than the print version too.  Save a tree and save some $$. 

I hope you like the book and find it helpful. I tried to pack it full of concrete help. There are no photos in this book–it is all instructive text, and that text fills each page as much as possible to keep the price down (fewer pages = lower price). I say this because I’ve had some people complain (before reading the book!) that the price seems high for the size of the book. I’d like to remind all of you that this is the kind of information you would get from working with me directly, and that would cost a LOT more. And since I’m in school now, you can’t get that help from me directly even if you did want to pay for it because I’m not working with clients while in my first academic year. 

So this is the best of my stuff, in an easily portable form. Enjoy, and thanks.