Honking people off

I’ve noticed that since I’ve started law school, I’ve ticked off some people by some of what I have been writing both here and in other places. I think I’ve figured out why: when you study law you have to take both sides of any issue. That is, you have to be able to see and to argue both sides, even if one makes your skin crawl. So, I write posts defending the actions of Jill Greenberg and write things that could be read as defenses of the Orphan Works bills–I argue the other, less popular side of these issues, and that just ticks some folks off. 

Too bad. I think everyone should be forced to learn this kind of thinking–seeing and debating both sides, that is. It is incredibly eye-opening. It also matches up surprising well with some of the Buddhist philosophy and techniques I have studied.

For me, at least, it has taught me to have more compassion for those with whom I disagree. I can see their points, respect them, and still choose not to adopt them, but I do it with a calmer mind and less animosity. It helps me to learn respect and compassion for people who have other priorities and concerns–some I would never have though of before.

This is important for you to consider. Your clients have very different concerns and priorities than you do and so their needs and demands can be very, very different from yours. This can create conflict, unless you try to understand them from their perspective. Understanding that the AB who isn’t calling you back about your estimate is not even thinking about you because she has an Account Exec. who is giving her grief over what he sees as an unreasonable photo budget and is arguing with her that she should be able to get the shoot done for half that, for example. Add in the fear that her job is on the line because the company is cutting back and suddenly, you can understand her better when she finally does call, only to say “can you do this for half?”

Instead of getting angry, if this happens why not try asking “What’s going on in your world that makes you ask me to do that? Have you got a crazy AE breathing down your neck or something?” That starts a conversation. Then you can talk about steps to try and make things work–maybe the AB can shuffle the budget from other parts of the project and you can find ways to cut production costs and, working together, you can get to a place where you are both content.

Studying law (so far) has taught me, rather surprisingly, that it’s not about winning or losing, but doing the best you can to find a solution. To do that, you need to understand the other side at least as well as your own and sometimes the results are not at all what you expect.

Oh, and as for honking people off, well, I’m sure I’ll keep doing that. It is interesting, though, that the more people got angry with me, the more people signed up to my free Manuals list. In other words, I scared off a few but gained more than I lost.

Another difference between THE and thou

Okay…bad wordplay there. I mean the as in the definite article…the market in this case. The market is crumbling. Banks are failing and the financial world is spinning wildly out of control. 

However thou, you, and your market may just be fine. I’ve spoken with/swapped emails with a few photographers lately who say they’ve been quite busy. There is work out there, at least for now–you need to be getting out there to try and find some of it. 

When was the last time you did some local marketing? I mean calling up a local agency and offered to bring in lunch for a portfolio review? Make it an event and they may make time for you. Just be friendly and you might end up leaving with a project. Now, it is unlikely that any project you get like that will be a great project, worthy of your full creative talents, but it’s a project and, if you are slow, that’s a good thing. And even if you don’t get anything, offering something will make you look friendlier and less pathetic which, if you are slow, is also a good thing.

If you are slow, don’t share that information with your clients (local or not). If they ask, say things are okay or that you’re still getting projects or whatever. Be upbeat. Be vague if you can’t honestly be upbeat (“It’s hard for a lot of folks–I feel luckier than some”). Listen to their problems, nod your head, and don’t brag (truthfully or–worse!–not) about your own situation, but don’t commiserate either. People want to work with successful, upbeat, hopeful, helpful people. 

At the same time, now is not the time to go overboard being “friendly” to your clients. Don’t extend credit to clients, especially new ones or ones you know already take too long to pay. Be sympathetic, but be firm in your business policies. Get your up-fronts or don’t shoot the project. You have to play a bit of defense to stay afloat these days too.

But even in these tougher economic times, there are still things that need to be shot and people who are looking for photographers to get it done. Staying inside staring at your computer all day isn’t going to get you work–going out and interacting with people will. Trying new twists on your marketing will. Making efforts–more so than in the past–will.

New twist on old media

Here’s a new idea about billboards that is gaining traction (thanks to Lance Chang for sharing). This is not only another opportunity for licensing your imagery, I hope it serves as encouragement for thinking creatively and differently when it comes to your own marketing. What old tools could your re-think into something that will grab your targets’ attention?

Speaking of marketing, my new marketing book has a cover now and is just going through some last, technical things before it becomes available. Stay tuned for its launch!