[That’s from Hamlet, in case you didn’t know]
My new book is less than 175 pages, but there is a ton of info in it. I’m not saying it’s witty, of course, but what I did try to do is to pack in as much info in as small of a book as possible. My designer even pushed the margins as much as possible so that the pages are really quite filled with text.
But, of course, that page count has some people complaining about the price. Why should they spend so much money on such a small book?!
Well, why should one photo cost $5,000 (or more!)? Because its usage is valuable, of course. Duh! It is the product of your mind–not a piece of film or just a digital file.
In the case of my book, I have poured out valuable advice that, if your worked directly with me or another consultant, would cost a hell of a lot more. And it’s in a portable and easily reference-able format! Frankly, it should cost a lot more, but I wanted to make it as inexpensive as I possibly could.
So, it’s not a tome you can use as a doorstop, but it is a manual that can redefine your marketing.
I bough this book 2 weeks ago and I have read it twice already. I have found it to be incredibly inspiring and also very helpful. It reads well and the information feels much more contemporary and relevant than other books on the business of photography. I think it is an excellent companion piece to the asmp professional business practices in photography.
I see this book as providing the tools needed to make a living taking the photos you want to take rather than the photos you “have” to take.