New twist on old media

Here’s a new idea about billboards that is gaining traction (thanks to Lance Chang for sharing). This is not only another opportunity for licensing your imagery, I hope it serves as encouragement for thinking creatively and differently when it comes to your own marketing. What old tools could your re-think into something that will grab your targets’ attention?

Speaking of marketing, my new marketing book has a cover now and is just going through some last, technical things before it becomes available. Stay tuned for its launch!