The newest Creative Lube podcast is available (on iTunes or here)–this one is on blogging by photographers and what buyers want in your blogs.
Before downloading it, please consider dropping a few bucks into the donation bucket so that I don’t have to start shilling on the podcasts.
I agree with you on the importance of blogging. And on the need for a website. The nice thing about this combination is that you have *something* (the blog) that gets updated regularly. One more thing — be sure to link your website to your blog and your blog to your website. You do want to keep those buyers around for a while.