Don’t tell me that there’s not money in online usage. Look at what Disney is projecting: $1 Billion online revenue in (fiscal) 2008. Billion, with a B. From online advertising.
In the words of Max Bialystock: hi-chi-wah-wah-wah!
The days of clients claiming there’s no real value to online use–that they aren’t making any money off it–have got to end. News like this, and Viacom suing for a billion in lost revenue from YouTube copyright violations, are clear evidence of how important online use now is.
If you aren’t charging, and charging appropriately, for online use, you are leaving significant money on the table.
Good – ’cause no one really believed that line anyway any more.