I’m getting really excited about the state of stock photography. Today brings us an announcement from Adobe that they are dropping the Bridge link to RF stock (woo hoo!).
Just recently I heard from a client of mine in England who recently met with a very well known agency there (actually, it’s well known everywhere–it’s BBH). He said that during his meeting he was told that they are now making clients prove that using stock is a better idea than shooting custom work for their project. Yes, you heard that right, the art buyers are fighting for assignment photography.
I think this is an important sign the tide is shifting. I have been predicting a backlash against generic stock and, fingers crossed, maybe it’s finally happening.
Sweet! It’s time for a beer.
Thanks for this post, Leslie!
Speaking as someone who also works in the design world, this is a good selling point. I like to tell my clients that they could have me do a shoot of actual people and scenes in their company, and that would help them show who they are online or in print.
OTOH, generic-looking stock doesn’t offer that opportunity.