…you’re Nicole Miller in this situation: MSNBC puts one of your wedding dresses, priced at over $1000, up against a dress from Target, priced at less than $150, and the people can’t tell the difference?
What can we learn from this? You can price your product at whatever you want, but if it isn’t different and special, eventually people will realize it’s not worth the price. It becomes a commodity. But if you make something special, unique, then no one will ever confuse it with the cheap commodities in the same product category.
It was tough but I picked correctly. Only two clues led me down the right path. One was the quality of the photography, it’s subtle, but something most pros such as myself would notice. I doubt the public would see what I saw at all. And the other was a particular detailing on the dress, again, very subtle and I imagine only pro stylists or others involved in the pro fashion industry would see.
This wasn’t difficult at all for me…and I wouldn’t pay $129 for the dress on the left even though I do frequent target. Photography, Design, and life in general is about the details. I completely understand what you are saying Leslie, but I also find it very sad that so many people don’t take pleasure in the little things like the great trim on the bottom of the Nicole Miller dress.