The New York Times has an article (registration, free, may be required) about the predicted total money to be spent on ads for this year and some predictions about next year. It has some interesting information, particularly about the decline in local buys due in part, perhaps, to the loss of local companies to large corporations like the evil Wal*Mart. It also explores the increase in new media use.
It’s the new media use that I really want to point out. Far too many photographers are throwing in or hardly charging for web use in its many forms. The web is not free, web ads most certainly aren’t free, and new media uses deserved to be considered as a valid and vital part of any usage license…and its fee.
So, today’s lesson is a two-fer: shop at local companies and to bill appropriately for new media uses.
I think the trap we tend to fall into is that we see the small 72 dpp file and figure it isn’t worth much. Do you think we can charge $100 / kilobyte?
Your 100% right – we (I) need to get past this “cheap web” notion …. waaaaaaaaaay past it.
When estimating a job, with the hint for WWW use, explore it.
Offer a package deal, which can include rights for web use it makes education less painful.
The trick I think, is to determine the general pricing trend regarding the place on the web your work will grace space.