Seth Godin tells us how to make a million dollars. I know a lot of photographers who need to read this, internalize it, and start acting like they really get it.
Not you, I’m sure. 😉
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Newsweek, via MSNBC, has an interesting article on luxury products and services. Note how the folks with money are not only willing to pay more, they are wanting to pay more, if it means they get something special.
Photography and other creative services are perfect for this–the best clients not only have money, they have lots of it and not everyone can do what you can do.