This will be my last post (probably) from my home base as I hit the rails this Sunday on my Spring Tour. I’m really excited about the events, presenting Beyond PMS to the various groups, but most of all, I’m excited about getting to meet so many new people.
We live and work in greater isolation than ever before. Thing is, humans are by nature a gregarious breed. We’re social creatures. We need contact with others. If we don’t get that contact, we tend to get frustrated and even depressed.
Definitely not good things for your business.
When was the last time you went to a meeting of some sort–a professional one or maybe one for your favorite hobby? MeetUp.com us a great resource to connect with others who share your interests, but your local professional groups are the best for you and your business. ASMP, APA, AIGA, ad clubs…think about the groups for your profession and for your potential clients’ professions. Go to a meeting or two, then join up and get active.
Most of these professional groups rely heavily on volunteers. For example, almost everyone I am working with in the various cities I’ll be visiting on tour are volunteers. And, more often than not, they are more successful than their non-volunteering counterparts. Why? Probably for lots of reasons but at least one of them has to be because they are connecting with other humans in a positive way.
So, my advice–get out there, get active, and go meet some people.