Good thinking

I just got an email from a photographer, Stephanie Hager. It was a little email promo, to drive targets to her website, but instead of only saying something like “I’ve got new work” or “Look at my website” she also included the following:

Here are a couple of very important and fun holidays you may find of interest:
January 27 – National Chocolate Cake Day
January 31 – Inspire your Heart with Art Day

What a hoot! Odd, weird “holidays” to celebrate. I bet that increases her hits. It’s always fun to get something unusual like that. Creative clients especially love this sort of “weirdo” lore, so it makes a good connection. Way to go, Stephanie!