Just before the holidays I bought myself a fancy, girlie, cosmetic-related thingy at Nordstrom. About a week after the purchase I got a call to see if I liked the product. Then, last Saturday, I got this in the mail:
Handwritten, polite, and including the salesperson’s business card–this thank you note is a great example of personalization in marketing. When you are going after a small(er) group of targets, this is the sort of thing that will leave a great impression.
What have you thought about doing to reach out to those special, A-List clients? The ones you really want to get and to keep? Make it personal and you’re much more likely to make that special connection that will lead to the sale.