Manuals
(articles to help you fix it yourself)
Need some gas for your business?
Contact Leslie!
4311 Post Road
San Diego, CA 92117 USA
619.961.5882
The articles below are all in pdf format for your downloading pleasure.
Money Money.pdf
In case you haven’t noticed, the economy is looking very stormy. Now is definitely the time to batten down some fiscal hatches. Leslie offers some ideas to help weather this oncoming storm.
E-Promos e-promos.pdf
Good? Bad? Loved? Hated? Just what’s the scoop on e-promos anyway? Leslie offers some suggestions for making this tool work better for your business.
Resolutions Resolutions.pdf
Take the time to look at where you are, where you were, and where you are headed. Adjust as needed. Don’t forget to give yourself some credit, too.
Creativity and Self-Loathing CandSL.pdf
Bending is good; bending over isn’t. Here are some hints on how to recognize when you are being self-sacrificing and how to stop this harmful behavior.
Do What You Love DoLove.pdf
Doing what you love creatively is not only good for your mental health, it’s vital for your business.
Throw out the Crap Crap2.pdf
Choosing to get rid of things in your way can free up productivity, encourage creativity, and do good things for your business.
Creativity and Mood CreativityandMood.pdf
We’ve all heard about the tortured artist. You don’t have to be one.
The Client is Not Your Enemy WorkingWITH.pdf
A project isn’t a gift from the client gods, it’s an opportunity for professional collaboration. You’re not a beggar, you’re a pro.
eMarketing: What Buyers Think eMarketing.pdf
To send epromos or not, that is the question. The answer is here...and how to make ‘em work. (Originally published in Picture magazine)
Bring Out Your Dead dead.pdf
Sure it’s scary to get rid of paying clients, but when they’re actually impeding your success, it’s what you need to do.
Your CODB and You CODB.pdf
Knowing you cost of doing business is vital to running a successful one. Leslie takes you through the steps and explains its importance.
Knowing you cost of doing business is vital to running a successful one. Leslie takes you through the steps and explains its importance.
Fairness & Trust fairness.pdf
It may not always feel fair, but doing the right thing is always the right thing. It builds trust and that builds business.
The Grammar Police grammar.pdf
Just because you’re a creative doesn’t mean you can get away with writing poorly. Every contact is a chance to look great to your targets, or not.
Crap in Your Way crap.pdf
Creatives have a lot of hurdles in their work lives. They also have more control than they usually realize. Learn a couple of techniques for re-finding that control.
Fear fear.pdf
It takes chutzpah to follow your heart, but you'll never be successful if you don't.
Stock v. Assignment Rates--a Disturbing Trend stockvassign.pdf
Pricing is always a difficult aspect of the business, and no one wants to lose clients, but this trend has got to be stopped now.
Look but Don't Touch lookbut.pdf
Why you need to resist the urge to take an image from this (or any) website, and what that message at the bottom of this page is all about.
On Lowballing and Being a Professional lowballers.pdf
Defining both “lowballer” and “professional” and why you can't be both.
The Cobbler’s Son Goes Unshod... cobbler.pdf
When my brother asks a marketing question, it results in some important hints for all.
So You Think You Want a Rep... rep.pdf
An overview of the rep/photographer relationship, and how to make it a good one (hint: it takes work).
Need a Website? website.pdf
One of the most often asked questions these days is, surprisingly, “Do I really need a website?” Here’s the answer and some other marketing ideas.
Photographers' Websites – The Good, the Bad, and the Ugly webGBU.pdf
This article will give you an in-depth discussion of what will make your website a more effective marketing tool.
© Leslie Burns-Dell’Acqua. Don’t steal--ask for permission to reproduce anything on this, and every, site.